Wasn't much of a fan!
Concept is similar to any build your own anytime. You start with a plain roll, you add what kind of frosting you want, toppings you want, and sauce you want. There is a ton to select from in each category so there are so many ways to make your cinnamon roll.
There is also a build menu that they have created so you can order off that as well.
We tried the sticky bun creation and it wasn't very good. I had a bite and that was it. The roll itself wasn't soft, has probably been baked for quite some time.
There was so much they added on top which made it sooo sweet, yes I know I got a sticky bun cinnamon roll which will be sweet I'm aware, but too sweet is not good.
I would prefer a Cinnabon over this the next time I'm craving a cinnamon roll.