This is a new establishment but I can say it was one of the more frustrating experiences for my husband and I. I hate when reviewers comment on the decor first .... But this place is really nothing special. I read the reviews prior - so food reviews were pretty good - and though we should try it. To our dismay we ordered some nigiri - Spanish Mackerel + salmon and a spicy yellowtail maki. Nigiri was a no-go. The quality of the rice was not what we expected, especially for the price point. They should charge much less due to the quality of the fish. There is no denying that his place may do "okay" as they have a ton of Maki and Speciality Rolls to offer non-traditionalists. The quality was not there and My advice would be to go to Toyoma if your looking for authentic Japanese sushi in north Scottsdale. I will say the staff and owner were very kind and friendly, and wanted to learn about our experience. Having had the best and some of the worst sushi throughout my years, it's important to keep in mind the quality and price point really have to meet eye to eye. For the price point they offer - I'd go to Toyoma or even Sushi Roku. For quality comparison- I'd go to Teharu on Frank Loyd Wright.