I find myself here too often. Sure its pretty nice inside, the workers are all pleasant and most of the parking spaces are covered (a HUGE plus and other markets should take the hint). I just feel that most of their prices are a bit high and their selection lacks in some areas.
I don't do a whole lot of real shopping here but I do stop in from time to time to get some food from their deli thing. It is just eh' and takes forever especially around lunch time. I've tried just about every sandwich they have and find them all just ok and a bit over priced. I just tried the grilled portobello sandwich this weekend and it was no bueno.
I think Whole Foods is far superior and wish this place would turn into one.