I think this is a great idea. Put a cool place, with lots of seating, big leather couches, etc, right between 2 major breweries. You already have a great crowd being drawn to this area, and you offer something slightly different to beer. They have their own distilled liquor here, and some nice one of kind drinks. The atmosphere is really nice. Food is limited, but they do have a few options. They also have beer, although I think the reason to come here is to have something other than beer. It was pretty crowded when I was there, but we enjoyed the time spent with friends.