I've been going to Luv It Custard since at least 1994. It is by far my favorite frozen treat. I always go with the Luv It Special that has frozen custard, strawberries, chopped nuts and a cherry. It's the only one I've ever eaten. My daughter swears by the Scotch Jimmie Treat (custard, Carmel, chocolate sprinkles and sliced bananas).
The location is not the safest but it's been here for years through the good and the bad. No one has ever bugged me though. If you want a sit down place, you won't get that here. Just good frozen custard. Eat it in your car!