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| - I love soup. Probably more than most people. My mom would make soup the first course of EVERY dinner. Winter, spring, summer, fall, didn't matter. Bean, beef, chicken, pea, tomato, beet, cabbage and on and on. We always had a big bowl before the entree.
So a restaurant dedicated to the love of soup sounds great to me.
I even think the actual soup at Zoup is quite good. That chicken pot pie is addictive.
Where they stumble are in the correlating aspects. Price, serving size, and serving style.
Prices are a little high. Not hugely so but enough that I've personally seen people walk in, make a comment on the prices, and walk out.
Portions are kind of small. A bowl will not fill you up, it's not enough for an average meal.
If you dine in, they need to make the bowls a bit nicer. At this price you should at least be served in stoneware as Panera does if dining in.
If they tweaked these things they'd be much busier. Sometimes on a chilly evening there's only 2-3 tables occupied.
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