If you close your eyes and taste the food, there are too many items that are way too similar to TGIMcBennibees. I've given it a few tries, and while I've finished my meal every time I'm not overwhelmed. The best thing it has going for it is location combined with a big parking lot, and it gets bumped up to a third star because the menu does have some variety to it.
It's a perfectly safe choice for lunch when in the area, since the area defined by Whitney, Midvale, Nokoma, and Mineral Point is a bit of a wasteland if you don't have inclination to drive to campus/downtown or to the chains of Middleton. The beer isn't anything special so you're not missing out that much.