I've been here two or three times and think this concept is fantastic. I love being able to totally customize my sushi rolls AND they have great quality ingredients. The staff are super friendly and when I'm stuck they will provide good suggestions for additions to my rolls. My only problem with this place is that I wished I lived closer to it so I could come every week! I think for the quality and the fact I can totally make the rolls my own I think the prices are very reasonable.