Listen, it's definitely pricey. I spend around $500.00 every two weeks just on me. But I am a raw vegan person who has suffered greatly from Celiac Disease. And I attribute my full recovery to the excellent food offerings being sold at Whole Foods. All of the food I eat now is Organic and from the produce and raw sections of the store. And when eating Vegan, you need to eat about twice the volume of food, and the food must be organic. You also need a full spectrum of fruits, vegetables, and herbs. Whole Food is the ONLY place that sells what I need. Whole Foods has helped save my life. And that's worth the extra dollars. Thank You Whole Foods. Thank you for helping save my life with your passion for organic foods. Thank you.