It should be noted that I now live over 10 miles away from this laundromat. I no longer work nearby, I don't have a car and I rarely travel to that end of town anymore. I'm an East-ender and he is far on the west end.
But every two weeks I rent my Zipcar and "fly" across town to meet Wayne. And every two weeks he greets me by name, discusses any issues I have and personally picks out the shirts to be hand finished.
And every two weeks I watch in amazement as someone else walks in before or after me and receives a level of service I've never witnessed elsewhere. On my last visit, I watched as a woman bashfully handed Wayne the most destroyed pair of jeans on the planet and explained that they were her "special jeans". She was in front of me and he apologized once to me and then turned his full attention to her. It took close to 5 minutes for her to explain which rips were not to be repaired, how she wanted other things done. This pair of jeans must have been 10 years old and he treated it with extreme care, listened to every point and ensured he understood what to do. He treated this horrible pair of jeans as she intended - as her most prized possession.