I think the large amount of turnover at the Monte Carlo -- hotel guests changing each and every day -- is what keeps this place alive, because I would be very surprised if their cupcakes actually generated enough repeat business to sustain itself.
The cupcakes themselves are a sight to behold. They are pretty and elegant, and quite beautifully made, and they will pull you into this store. So should you ever need a cupcake as a prop for a photograph, or as a piece of modern decor, this is the place to go.
But taste, and value for the money, are a different story. At between $3 and $4 a cupcake, you kind of expect to be blown away. You want something that is moist and fresh, and that tastes at least a bit like homemade, and not something that smacks of artificial flavors and that could have very well popped out of an Easy-Bake Oven.