The staff is mostly college students that are extremely savvy with the computer checkout and return registers. I had two returns and had to wait about 5 minutes before they could find someone that knew how to do a return. The good thing was they were have a 25% off sale and I was just exchanged two shirts for different sizes so I got extra cash back! The book store is owned by efollet which is okay I guess. The clothes are reasonably priced and the books are expensive like any college bookstore.They do have a good selection of apparel and hats. It is a good place to start if you are looking for official ASU gear.