I love the name. I also really wanted to like this store. I still do, but my husband is very disappointed with it. Their prices are too high for most things. Books could be cheaper. $1 for a paperback is ok, but to sell more, they could drop to 50cents. Or do a buy 2 get 1 free deal. Hardcovers should be less than $3 each.
They should also be open on saturdays. They would get a lot of people in there. Plus do a senior wednesday thing that many of the thrift stores around the valley do.
If they just lowered their prices, had more of a selection of everything and extended their hours, I think this store could thrive.