Best place in Madison to see a commercial movie other than Star Cinema.
Pros:
* Assigned seating - never have to worry about getting the perfect seats (assuming you get them before someone else does). I know where the optimal location is in a theater and this allows me to sit there every time
* You don't have to interact with humans. There are ticket kiosks right outside the door in the mall
* REAL BUTTER on their popcorn. This is a BIG DEAL
* BEER and other libations are available and you can take them into the theater. They also have other groovy non-alcoholic drinks, and barrista services for those who are caffeine-inclined
* You can even order a pizza or salad or sandwich or whatever and bring it in
* One of the only places in Madison that shows art/indie films
* Comfortable seating
* Lots of other attractions at Hilldale
Cons:
* As others have mentioned, they don't necessarily screen those arthouse and/or short run films. The last time I was there, I could have seen 5 of the 6 movies they were showing somewhere else in Madison.
* Ticket/convenience/service fees. This is the most expensive theater in Madison.