The staff at Helmutt's tell it like it is, they've helped me with helping to figure out what type of hypoallergenic food would be best for my little guy as well as what I should steer clear of. It's a truly dog friendly place and they're always quick to give my little guy some treats or pats. Fresh water is always handy for the excited dog customers. Their selection of foods and supplies is fantastic, and it's amazing having them in the neighbourhood. A fantastic, refreshing alternative to the foo foo doggy boutiques popping up.