Nova's is a food anchor to Plaza Midwood contributing to the area's free spirited vibe in a tasty way. The price however, may also be part of it's role as an anchor since I feel the cost of their baked goods weigh a little heavy on its patrons.
Then again, most places have really been pushing higher costs. The artisan breads sold here are a prime example of this but then again, even Harris Teeter is charging $5.00 for a small loaf of bread. Still, if you can get past the pricing, the breads and other baked goods sold here are pretty OK. Nothing that will blow you away but good nonetheless.
Something that I really like about this place is that they have a full coffee bar so you can grab a coffee or mocha or whatever along with a little something to eat and then chill on their couch with a book or grab a table and hang out with friends as you enjoy your treat.
If you are curious, when compared to Nona's in the University area, Nova's has a much more welcoming feel. So, in my opinion, Nova wins on vibe and Nona's wins on food and they both weigh in equally on pricing.