Being a HHonors Diamond member, I stay in more than my fair share of Hilton properties (over 60 night per year). This new hotel in downtown Madison is One of the nicest Hampton Inn's I have ever stayed in.
If you've ever stayed in the cookie-cutter Hampton Inns across North America, you know them as 3 story, light beige boxes. Sure they have updated most of them recently, and I like their quirky sense of humor with sayings on the elevator doors and hipster vibe around the front desk & lobby area. THIS location takes it to a new level of comfort for an inn (pun-intended)...
Isabel at the front desk was awesome - ssshhh don't tell anyone but she gave me two packages of Gummy Bears upon checkin. She was super helpful in explaining the hotel layout and amenities. This is such a BIG property it could easily be called a Hilton or Embassy Suites. Check out the pictures previously posted by other Yelpers and you'll see how nice the lobby and the rooms are.
Isabel also gave us a great sheet of dining options that are within walking distance (although being January, this Texan-in-Wisconsin drove to the restaurant).
One of the best things about the new HI rooms is that there are tons of electrical outlets. On either side of my bed were nightstands with lamps that double as electric outlets for my iPhone, iPad and MacBook Pro (Yes, I am an Apple fanboy!)