I've visited Trader Joe's twice in the past two weeks. It has been my first two visits as well. I was excited to see that they carried things like coconut flour, ghee, and coconut creamer. I can probably get these things at larger super markets, but Trader Joe's is located right in downtown Madison. My other grocery store options include Madison Market and Capitol Center Market. Both of these places either don't carry these items, or they are priced towards the expensive end. Trader Joe's is not as expensive as I anticipated it to be. I can find some very reasonable prices for certain things. I will continue shopping at Trader Joe's for the things that I cannot get else where. Organic eggs, chicken, coconut milk/creamer will all be on my list. Beef, vegetables, and fish not so much on my list.