Good presentation, good marketing and a trendy decor? Check check and check. Good poutine...?
I'm a Montrealer who spent a year in Toronto, where Smoke's is -the- place to get pout. Quality high, and authentic. When I heard one had opened in Montreal, I encouraged a group of friends to check it out with me.
The end result? Really average poutine and half of us getting violent food poisoning.
Avoid.