Wow, talk about sensory overload as you walk in... AISLES AND AISLES of liquid fun! :) The nice gentle scent of wine as you walk into the store and the nicer decor than Bevmo, not to mention the MUCH larger selection (can't wait for our TW&M Goodyear location to open this summer!) Such a nice, large beer aisle to walk up & down, making the selection of a favorite beer or maybe one you haven't tried or even seen before.