Long lineups that being even before they open up. It's a cool experience and pretty fun to watch, but considering the long lineups, wait times, and price ($7) it's a fairly steep price to pay. They usually have around 10 different types of rolled ice cream, so the combinations of ice cream and toppings are predetermined unlike some other places where you can mix and match all the fruits and toppings.
I'd definitely recommend coming to try ice cream rolls in general, but I wouldn't say that Arctic Bites really stands out that much. It was the first one in Toronto to open up, but now, there's plenty of other stores and booth that sell rolled ice cream, with more variety, toppings and for a better deal.