Luv-it has been the go to place for the hot summer days. Variety of different choices but I usually get the same thing. It's prices aren't bad and being family owned they only accept cash. I'm glad there isn't another luv-it custard because it just wouldn't be the same. It's very good for a last minute stop or a quick get together with old friends, just minutes from the strip, this place has been around for as long as I can remember.! Now that I'm pregnant, this is definitely on my cravings list!