Custard is pretty good-but pricey for what you get-a la Cold Stone.
Burgers are good-menu seems to be trying too hard to offer too many things to too many people. I like the cheese curds though-more places should have them.
I'm told this is a midwestern chain, which explains some of it.
The staff is almost eerily pleasant, and at first it was a little off-putting, but now I like it compared to the standard indifference you get at most places.