I will have to agree that this is indeed one of the world's great sandwiches. I tried it for the first time today and I couldn't get enough after just one visit. The meat is succulent, and is not over salted, which in my opinion makes it better than pastrami. I will be stopping by again tomorrow on my way out of town to get another "fix" before I head back to TO.
The fact that they refuse to franchise and expand or open other locations is really to their credit. That way they keep the quality high and authentic. It has become the "must-visit" gastronomic treat for me in Montreal!