I really like this theater. Despite it being a franchise, it's always clean, it's large, it has a wide selection of movies and showtimes, and the items at the concession stand are comparable in cost to other theaters I've been to.
They have discount admission on certain days of the week. I went last Tuesday for an evening show, and it was $10 for two tickets. I'm not sure exactly what days or times are discounted (as I'm too lazy to actually look it up), but it's a nice surprise when I go to pay and I get a lower price than expected.