this is one of the best priced fabric stores on the queen west strip. it's not pretentious-- if anything it's a bit run-down. when i wandered in i was the only person in the store and there was one quiet chinese woman behind the cutting table. she quietly waited for me to fumble through the narrow aisles, and then gave me a discount off the already very reasonable cotton printed fabric (i believe it was $3 a yd)
i'd definitely go back.