I was up in the area a couple of months ago and made my first stop into Ehlenbach's. It's a neat place for tourists, but as a Wisconsinite I was somewhat disappointed that they buy cheese and slap their name on it instead of selling and promoting local Wisconsin cheesemakers.
The artisan cheese movement has been gaining momentum for the last 5-10 years and there are so many great local cheesemakers making out of this world small batch cheeses. It would be great to see Ehlenbach's promoting these cheeses/cheesemakers instead of sourcing theirs from big manufacturers. As it is right now, buying their cheese is pretty much the same as buying mass produced cheese at the grocery store.