I have been a loyal shopper here since 1979, when I lived a block away and pushed the kids in strollers there to shop. My family has been raised on the high quality and fair prices always found there. Occasionally I would comparison-shop with competitors just to see if I could be missing something. There was no comparison. The diverse selection, the economical store-brands all helped us as a one-income family.Now as empty nesters with two incomes, we can splurge on the many other goodies there. Thank you, Heinens, for providing outstanding quality along with the best associates found anywhere!