This store was underwhelming for a flagship store. It had more of pop-up shop feel. Before you walk in, there is bodyguard/doorman waiting. He was nice. On the inside the OVO music a playing and I loved it but that's all I loved. There was no decor. There were a few racks of clothing but I didn't find anything I really liked. I ended up buying a pen set... fun. The employees were nice and it was cool that they were enthusiastic.
If you really want OVO gear, go for it. But don't expect an anything special.