The owner is the nicest person alive. She is not pushy at all, and you can tell she loves animals. I went in a couple of times hoping to get a cute christmas collar for my cat but she didn't have exactly what I wanted. She did some recommendations but I'm picky with my cat. But she was not pushy at all about the situation.
The pet store itself is small but carries a variety of products and some cute niche items. If I had a dog I would buy a ton of the cute apparels from here.
The owner even took the time to show me cute dog photos with costumes on.