I happened to be in the area on a Saturday morning at 8am and they were just opening. Only 4 people in line! Friends and family have heard of this place and said I had to try their cheesecake.
I bought 2 types of their Japanese cheesecakes, the original and the less popular Angel Hat, and the honey madeleines. I also wanted to buy their matcha cheesecake but it was only available in their cafe next door which didn't open until 10am. I thought that was odd. Why sell a different flavour next door only?
The original is much lighter and less sweet than a New York style cheesecake. In fact, it is more spongy and quite nice because it's doesn't leave a heavy feeling. The Angle Hat is even lighter and smoother than the original. I prefer it over the original.
No matter how good, I would not wait in line for more than 15 minutes. Luckily, I didn't have to.
The honey madeleines were just okay. I found them dry and very little honey flavour.
I would probably come back for the Angel Hat cheesecake and I suggest you try it.