I've come here a few times and it seems like no matter when I go, there is always a pretty decent sized line to get coffee. Rightfully so, their iced coffee is miles ahead of any iced coffee I've ever had.
My only beef with the place is that it always takes FOREVER to get it. They've taken steps to improve it with having someone come out to the car and take your order via phone, but it still seems like it takes so long.
Convenience is pretty important when it comes to coffee and I've passed on this place numerous times because I know it will be a while. It's a shame too, because it really is good coffee.