I read the other reviews and I completely agree. I inquired about coming in for an appointment with my two month old boy. I can't quite leave him alone for a few hours yet as I am exclusively breastfeeding. Alex was wonderful and totally welcoming. Not only is the hair color ammonia-free but the salon is home-like and hip (including water and tea and even wine)! Her assistant Erika gave me the most amazing head massage and shampoo I have ever had. She told me about her volunteering work and I find her to be an amazing person with a generous heart. Alex seemed very I tune with what I wanted for my hair but didn't know how to say. I wanted to go back to my natural hair color which has been unsuccessful at a high end Scottsdale salon. It is dark brown but they usually color it too red or purple so it fades terribly. Alex got my EXACT color and it is BROWN. I couldn't be happier! I had a lot of split ends too and she did a great job keeping some length. She knew where to trim and gave me more layers which helped with the overall texture of my hair. I was also never happy with the way my bangs were cut previously. Alex cut them so perfectly I actually want to keep them! My hair feels the healthiest it has ever felt in my whole life. I can't stop touching it. I get so many compliments. Best of all, the color matches my skin complexion and brings out more of my natural beauty. I will not be able to go anywhere else to get my hair done now that I have been here. I love to look in the mirror everyday and admire my hair. She also gave me great styling tips and I feel like I am able to do my hair the way it would be done in a salon. Thank you for the best hair ever! If you don't at least try A Bloom Salon once, you are doing a disservice to your hair!