This store has what Apple stores don't: competent and polite employees (I'm so tired of waiting for assistance at Apple stores. The blue shirts don't seem very interested in helping out customers); a variety of manufacturers represented; and more interesting products that are reasonably priced and far less limiting than their Apple counterparts. I've always gotten prompt, courteous, and very helpful advice at this Microsoft store. I have almost every Apple product currently available and do still love the products; albeit, they're extremely over-rated and over-priced. I've recently purchased a Windows laptop and realized that I am actually enjoying it much more than my MacBook Air. The operating system is less limiting and actually offers a far superior UI experience. Apple customers, including myself, are a very loyal group and it takes an open mind to look at products from other manufacturers. I'm glad I opened my mind and wallet. I'm super happy with the product, the price, the customer service, and this store in particular. I'm in the process of switching from an Apple ecosystem to a Microsoft ecosystem. Next up: Windows Phone. If you haven't checked it out, do yourself a favor and do. I'm not even going to look back at the iPhone and will have no iPhone envy with OS 8 and iPhone 6: the developers preview last week with the new OS 8 seems uninspiring and not in the least bit tempting. I'm pretty sure Steve Jobs is rolling in his grave knowing Apple is no longer an industry innovator. But...I digress. This store at Scottsdale Fashion is very worth checking out for all of the abovementioned reasons. Super happy customer....5 stars!!