Other Yelpers have made it clear enough, but I figured I shall reiterate their point again, in honour of today (Tuesday)... $$$ FIVE DOLLA TUESDAYS TODAY $$$
Beyond that, I would recommend this to people who like to support small-time, non-giant corporations and like to avoid crowds (me). I used to enjoy watching independent films and rare-to-find documentaries - they used to have more of those, but nowadays it seems their repertoire has become the standard Blockbusters as well.
I do enjoy the cheaper admission, although as a very occasional movie-goer, I sometimes long for the big screen if I actually do step out for one. Definitely worth it for a $5 Tuesday date though ;) Plus, it's just down the street from me, how can I resist?