I grew up on Ritas. There are 2 things in this town that remind me of home (Philly). One of them is my family picture on my wall. The other is Rita's. I literally almost caused a traffic accident the first time I drove by and saw their sign. I couldn't believe my favorite dessert in the world had made it west of the Mississippi - and not only that but it made it like 3 blocks from house. I go WAY too often.