Maybe my problem is that I'm always comparing Vegas institutions to my hometown favorites--maybe if I stopped doing that, I'd be a little more satisfied with life. As it is, eating at Luv-It, I can't help but feel a little ripped off that it doesn't compare to other frozen custard places I've eaten at. The prices are a little higher, the custard has a little less flavor, the neighborhood is a lot less family-friendly--last time I was there a guy came up to my car asking for money to buy his suicidal friend a beer--but examined in its own right, Luv-It is still pretty great. The custard is creamy and good, and the experience itself is worth it. Luv-It's may not be the best frozen custard, but it's good, and it's all we've got!