I love how fresh their produce is. Everything is very organized and easy to find. The music they play is relaxing and the employees and very helpful/well informed. Their prices vary, many things a little bit more expensive than your mainstream grocery store, however they have great items on sale each week which are very affordable on a budget. It's closer to home for me, so driving else where to pay a little less isn't worth it to me. Also, a big plus is that they regularly have samples throughout the store and have a red box movie rental station.