This is an adorable little specialty pet store on Ellsworth, right across from the East End Vet Clinic. They carry lots of high quality foods and treats for those who wish to give their pets the very best! There are also carefully selected high-end products, including toys, leashes, bowls, etc. This isn't the kind of place to come to stock up on all your basic pet needs (with the exception of food), unless you have an unlimited budget, but it's a great place to find special items when you feel like treating your pet.
The thing that really stands out about this place is the incredibly friendly and helpful staff. I cannot even express just how nice they have been to me. They are super sweet to my pup and don't mind that she runs around sniffing everything and checking things out. They always offer her treats, and they are very generous with giving us samples of everything! They are MAJOR dog lovers and very knowledgeable....one of the girls who works here has given me incredibly helpful advice every time I've come, from helping me out with my pup's specific issues (separation anxiety) to vet recommendations to helping me pick out the right treats to get. She is also very honest about the products that would be worth my while as opposed to the ones that I'd be better off spending my money on at a generic pet store. I appreciate the honesty and the genuine care for a customer's needs.
Plus, bonus kudos to this store for being active in the community and for genuinely showing a love for animals!