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  • There are a myriad of both big box and specialty markets in all corners of Las Vegas, so why should you drive out of your way to find a Fresh & Easy? Well, you shouldn't. But if there's one in your neighborhood, and their recent explosion into the Vegas market almost assures there is, they're worth checking out based on a few variables that help set themselves apart from the standard supermarket fare. You could try it and go back to Trader Joe's or Smith's no worse for wear, but at best you could be on the precipice of a retro "neighborhood market" experience. For me, the highlights are the prepared, packaged, often portable meals for the culinary illiterate (i.e., I can't cook and I'm not about to learn.) From pounder burritos to stir-fry mixes, to onion bhaji and butternut squash raviolis and all points in between, F&E is the perfect drive-home stop for any 9-5'er interested in a heat-and-serve meal for one night, and one to freeze for the next. Their produce is always fresh and well stocked, and instead of bombarding you with sales items & promotions just through the doors, this market puts the Granny Smiths and bell peppers right there when you walk in, which I think adds to their overall pleasant experience. They have a full selection of name-brand and store-brand frozen items too, but with so many fresh options at competitive prices, why bother? Sure, Whole Foods has the unpasteurized goats milk cheese direct from Scotland you can't live without. And I know, you have an Albertson's card that saves you $2.50 a box on fake Cheerios. While Fresh & Easy may not have every brand on your shopping list (my preferred face wash and deodorant are absent for example, making an extra stop next door at Walgreen's necessary,) it somehow always seems to have most everything you want and nothing you don't need. Plus, there's usually a sample stop for crackers or cheese or what-have-you, and at least one item on the sale shelf worth grabbing (check the dates though, expiration is usually fast approaching,). Like Walmart, you can checkout yourself or use staff assistance, there never seems to be a long line for either. So give it a shot, you really don't have anything to lose, but perhaps plenty of fresh Snicker-doodles and spinach-cranberry-walnut salads to gain.
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