This is Bernard Callebaut's new line... I guess he lost ownership of the actual Bernard Callebaut shops with his name and developed a new venture with Papa Chocolat.
I've received a few boxes as gifts in the last couple of years as they ship. The packaging and chocolate designs/flavors are definitely more 'contemporary' than his original line... Everything is done with the square shape and a variation of the color design/dustings. The chocolate quality and ingredients are the same. Very fresh - the box never lasts long at our house!
I'm partial to the original Callebaut designs personally but would definitely recommend trying these if you're a fan of the original!