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  • I highly recommend the owner of this franchise to invest more training in the customer service department. In three separate occasions (and different employees), the employees complained about the inadequacy of the store (in earshot of the customers), they seem lost when there is more than one customer, and they start serving a customer without determining which customer was first. Lack of communication/teamwork was very apparent with the S. and S. team (on this date and during the evening shift). Rather than go into detail of the incident, which I am loathed to do, it would be beneficial for the owner to brainstorm for its need of improvement. I suggest the owner incorporate a numbering system for moments when there is more than one customer waiting (this does involve the employee to be observant AND assertive enough to speak up when a customer needs to take a number). The numbering system eliminates confusion for the employees, and embarrassment (sincere or not) between customers. The owner needs to train the employees what is appropriate subject matter in front of customers (discretion) AND not to defame the establishment in front of the customer. Needless to say, we left and took our business elsewhere. Don't get me wrong, BR ice cream is good and we might be back since my child loves the ice cream, however, we WILL NOT visit this particular store again and will definitely steer any of our friends somewhere else. It's better this way, especially after Yahoo listed BR as 2009s Worst Foods in America. Additionally, we are trying to get our child to like yogurt at another establishment that serves fresh and healthier toppings. Bad customer service ruins all business regardless of the product.
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