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| - One of the awesome things about Fruition is that it is proof positive that young people with a vision, a goal, and some business savvy can make, to be trite and cliche, their dreams a reality. In the year and a half that Fruition's been operating, owners (and my friends) Chris and Samantha have built it from a store to a brand with a loyal following. Focusing on vintage street wear, nearly anyone with an eye for unique fashion can find something that suits them inside the airy, funky digs on the corner of Flamingo and Maryland. (Yep, right next door to Paymon's.) With offerings from the 80s and the 90s, Chris, Samantha and their team of fashion connoisseurs stock the store with more urban funk than you can take in in one visit. Find clothes from labels you're looking for to ones you've forgotten even existed (Cross Colors, anyone?)
In addition to dressing a good portion of the city, Fruition's dressed a good portion of the entertainment industry (Kanye West sound familiar? Fergie? M.I.A?) and they keep making huge strides forward to get their name known. Regardless of their huge success, Fruition stays a Las Vegas entity. They support the Las Vegas arts scene by hosting art shows in their space, and have a sidewalk sale at the Epicenter every First Friday. They are some seriously suave young people with some seriously suave clothing and some seriously stellar plans for the future. Get in on the ground floor.
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