I love that Ulta is a one stop beauty store. They have everything from high end to low end products for all your beauty needs. It's convenient and easy to get what you need and leave without any hassle. If Sephora run out of the makeup items that I want then I would come to this Ulta to check if they have it in stock and they usually do which makes me a very happy girl. :) I also purchase all my salon brand shampoos and conditioners here. They have a great selection of different bands. Will I continue to shop here? Of course I will!