I know this is a franchise, so please come to SE Portland. We need you!
I've been to many gyms (although, you can't tell), and this is the absolute best option for the price.
Not super salesy, a separate area for women, a REAL movie theatre that's cool and dark like a cave. It's used as a "Cardio Cinema." They play a movie while you get some cardio done on one of their high tech machines.
Tanning, massage, group fitness, etc.
For $15.95 you can't get anything better.