Sprouts is basically a Whole Foods without the customary grabbing of the ankles at the cash register. They have a good selection of vitamins and supplements and a great aisle full of all natural personal care products (which appear to be working quite well judging from the appearance of the female shoppers at this particular location). The only downside is the meat/deli section. I wish they had more cuts of grass fed beef and a better selection of fresh soup.