Wal-mart? Yes, this place is just like shopping at Wal-mart - the annoying door greeter, the predominantly "rural" customers, the lack of service in some of the departments, and yet rock bottom prices on many items.
Worst aspect is the handgun counter where you'll be ignored, even if you try to get the staff's attention with waving hands. Lines form here just to look at handguns, and even if you have cash in hand you may be ignored and so frustrated that you'll go somewhere else and just pay the $30 more for that same handgun.
Backorder & in-store delivery needs improvement. While some of my backordered items arrived, the others remained on backorder. I received no email update for a few weeks, and then an impatient caller from Cabelas telling me my order has been sitting there for a month and demanded to know when I would pick it up. Yes, I'm serious.