I LOVE the food at Fromagination. This store has bailed me out of more than one dinner party. There is an exceptional variety of everything. And, even better, the staff is extraordinarily knowledgeable about pairings and has solid suggestions for any occasion. It is also the perfect stop after a Farmers Market trip on Saturday to round of the purchases with good cheese.
The store has a crazy-funky cheese smell, but it is clean, attractive, and well-lit. Like the Old Fashioned, it is a great stop when hosting out of towners.
That being said, your personal experience will vary WIDELY with each visit. The staff has a rather schizophrenic approach to customer service. Some are extraordinarily helpful and approach the shop like a welcoming culinary experience.
However, some of the staff approach the shop like it is the cheese version of Louis Vuitton. Cold, condescending, and borderline rude. Before I walk in I always have the brief internal debate about whether it is worth the gamble that day.
Suggested tip: Never ever try to use a Groupon here. Just pay full price. You'll be so much happier with your experience.