It's Thrifty Ice Cream! If you don't know what that is than you've been living under a rock for far too long! I grew up on the stuff and Thrifty's stores for that matter. They're long gone, but the ice cream endured. No surprise, it's damn tasty! Prices certainly have gone up, but since it's now a free standing shop, it's understandable. Love bringing my kids here on a hot So. NV summer night as well as a cold winter afternoon. Always lots of options, all of which do not disappoint. The only beverage options they have are AZ teas and some water, which suits me just fine. We had it for a while when CVS was in town, but they're long gone also. Glad Thrifty saw a market here and came back to satisfy the Valleys need.