Yummy Mexican food! I'm not a big pork eater, so my burritos generally always consisted of beans, rice and cheese. Their beans are the runny kind, so adding the rice made the burritos easier for me to hold and eat. Their nicely seasoned fried chicken and beef tacos were the best (even the oily juices tasted light and fresh). I also regularly bought their delicious enchiladas.
The menu isn't huge and they don't stay open all night. I think that is SMART.
Ritos is just another one of those very unique places that you come across every so many years. You won't find the same type of food anywhere else, so you wish you could take Ritos with you if you move away.
It's like your mom's cooking. No one else will cook dishes quite the way she did. She added her own special touch.